A National Institute for Animal Agriculture Publication. Activists continue to apply increased pressure on antibiotic use in food-producing animals, and activists\u2019 messages are being more than heard.<\/p>\n
They are being seen. Billboards posted by Chipotle Grill state \u201cGet antibiotics from your doctor, not your beef.\u201d Similar Chipotle Grill billboards have been aimed at the poultry industry.<\/p>\n
Numerous food service companies have zeroed in on the public\u2019s concern with antibiotic use in food animals and have developed their own antibiotic guidelines. Wendy\u2019s, for example, has developed its own antibiotic use policies. Under \u201cManaged Use,\u201d Wendy\u2019s policy states that \u201cantibiotics used to treat food animals must only be administered by licensed veterinarians that have met all training and certification requirements.\u201d Its \u201cHuman Health\u201d guideline reads \u201cReduce overall antibiotic usage in food animals, especially when the class of antibiotics used is both a human and food animal medicine. Employ alternative therapies, or use antibiotics not used to treat human disease whenever possible.\u201d Negative and frequently inaccurate headlines, editorials and messages on the Internet feed the frenzy.<\/p>\n