{"id":645,"date":"2006-09-14T08:30:30","date_gmt":"2006-09-14T01:30:30","guid":{"rendered":"http:\/\/ebarrelracing.com\/articles\/?p=645"},"modified":"2006-09-14T08:30:30","modified_gmt":"2006-09-14T01:30:30","slug":"aqha-manager-of-race-marketing","status":"publish","type":"post","link":"https:\/\/www.ebarrelracing.com\/articles\/industry\/aqha-manager-of-race-marketing\/","title":{"rendered":"AQHA MANAGER OF RACE MARKETING"},"content":{"rendered":"

Basic Function:<\/strong><\/p>\n

Responsible for assisting AQHA Marketing Services Department with developing, producing and disseminating information and materials externally to promote American Quarter Horse racing. Coordinate relations between AQHA and racing industry affiliate associations and organizations. Be the primary liaison to the AQHA Racing Department and assist Senior Director of Racing with allocating funds to help achieve marketing objectives.<\/p>\n

Basic Job Description<\/strong><\/p>\n

* Market and promote American Quarter Horse ownership and racing
\nactivities. Require ongoing communication with racing department,
\nincluding setting clear goals and gaining input on racing priorities.
\n* Work with organizations to further develop and market American
\nQuarter Horse racing.
\n* Oversee American Quarter Horse racing on television and on
\nESPN.com<\/a>. This includes being the primary racing contact with
\nWinnercomm, TVG and \u00e2\u20ac\u0153America\u00e2\u20ac\u2122s Horse\u00e2\u20ac\u009d television.
\n* With Manager of Communications and Media Relations, The American
\nQuarter Horse Racing Journal<\/em> and outside publications \u00e2\u20ac\u201c oversee
\nall national racing publicity efforts.
\n* Market American Quarter Horse racing to develop simulcast markets
\nin nontraditional areas.
\n* Develop and place racing advertising in all publications; meet
\nwith Racing\/Racing Challenge staff to determine goals on
\nadvertising and consistent look.
\n* Work with Racing Department, Racing Journal<\/em> and Internet
\nconcerning all AQHAracing.com<\/a> information and contests.
\n* Develop and update racing marketing materials, including annual
\ncollateral such as the media guide, owners guide, handicapping
\nguides and brochures.
\n* Serve as primary contact person for all MBNA America Racing
\nChallenge advertising and promotional material.
\n* Market the AQHA racing and 2-year-old polls.
\n* Work with racetracks to promote major races such as the All
\nAmerican, Champion of Champions, etc.
\n* Attend AQHA Convention\/Conference concerning racing marketing
\nfunctions, reports, updates and meetings.
\n* Act as NTRA relations primarily from a marketing perspective,
\nwhich includes promoting American Quarter Horse interests.<\/p>\n

REQUIREMENTS:<\/strong><\/p>\n

Bachelor\u00e2\u20ac\u2122s degree in marketing, communications, racetrack industry program or related field. Five years experience in marketing and\/or communications preferably in the racing, gaming, entertainment, leisure, travel or recreational fields. Ability to oversee multiple projects and desire to be in rapidly changing field.<\/p>\n

INTERNAL RELATIONS:<\/strong><\/p>\n

Report to the Senior Director of Marketing and work closely with AQHA Racing Department and \/The American Quarter Horse Racing Journal\/ staff. Work with other members of AQHA Marketing Services as needed or directed.<\/p>\n

EXTERNAL RELATIONS:<\/strong><\/p>\n

Maintain regular contact with racetracks, state and provincial affiliates and other racing organizations. Daily written and verbal contact with racing membership. Travel on behalf of AQHA to promote and enhance the image of the American Quarter Horse.<\/p>\n

AQHA ASSISTANT MANAGER OF RACE MARKETING
\n<\/strong><\/p>\n

Basic Function:<\/strong><\/p>\n

Work with manager of race marketing to market and promote American Quarter Horse racing. Assist as a liaison to AQHA Racing Department.<\/p>\n

* Work with manager of race marketing to market and promote American
\nQuarter Horse racing
\n* Be the primary contact for AQHA racing and 2-year-old polls and
\nwork to secure placement of polls in publications
\n* Primary contact to AQHA Racing Web site, ensuring content is
\nupdated regularly, make recommendations on contest to increase traffic
\n* Work with staff at The American Quarter Horse Racing Journal<\/em>,
\nManager of Communications and Media Relations, and external
\nsources to publicize activities, events and programs
\n* Assist with marketing and promoting the MBNA America Quarter Horse
\nRacing Challenge
\n* With Manager of Race Marketing, develop and place racing
\nadvertising in all publications (meet with Racing\/Racing Challenge
\nstaff to determine goals on advertising and desired look).
\n* With Manager of Race Marketing, develop and update racing
\nmarketing materials, including annual collateral such as the media
\nguide, owner\u00e2\u20ac\u2122s guide, handicapping guides and brochures.
\n* Work with Manager of Communications and Media Relations to promote
\nAQHA marketing awards
\n* Work with racetracks to promote major races such as the All
\nAmerican, Champion of Champions, etc.
\n* Attend various events as needed or requested, such as AQHA
\nConvention\/Racing Conference, major races, etc.
\n* Assist with youth ownership development and AQHYA Racing Experience
\n* Travel as requested.<\/p>\n

REQUIREMENTS:<\/strong><\/p>\n

Bachelor\u00e2\u20ac\u2122s degree in marketing, communications, racetrack industry program or related field. Up to three years experience in marketing and\/or communications preferably in the racing, gaming, entertainment, leisure, travel or recreational fields. Ability to oversee multiple projects and desire to be in rapidly changing field.<\/p>\n

INTERNAL RELATIONS:<\/strong><\/p>\n

Report to the Senior Director of Marketing and work closely with AQHA Racing Department and The American Quarter Horse Racing Journal<\/em> Staff. Work with other members of AQHA Marketing Services as needed or directed.
\nEXTERNAL RELATIONS:<\/strong><\/p>\n

Maintain regular contact with NTRA, racetracks, state and provincial affiliates and other racing organizations. Daily written and verbal contact with racing membership. Travel on behalf of AQHA to promote and enhance the image of the American Quarter Horse.<\/p>\n","protected":false},"excerpt":{"rendered":"

Basic Function: Responsible for assisting AQHA Marketing Services Department with developing, producing and disseminating information and materials externally to promote American Quarter Horse racing. Coordinate relations between AQHA and racing industry affiliate associations and organizations. Be the primary liaison to the AQHA Racing Department and assist Senior Director of Racing with allocating funds to help […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,14],"tags":[],"class_list":["post-645","post","type-post","status-publish","format-standard","hentry","category-aqha","category-industry"],"_links":{"self":[{"href":"https:\/\/www.ebarrelracing.com\/articles\/wp-json\/wp\/v2\/posts\/645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ebarrelracing.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebarrelracing.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebarrelracing.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebarrelracing.com\/articles\/wp-json\/wp\/v2\/comments?post=645"}],"version-history":[{"count":0,"href":"https:\/\/www.ebarrelracing.com\/articles\/wp-json\/wp\/v2\/posts\/645\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ebarrelracing.com\/articles\/wp-json\/wp\/v2\/media?parent=645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebarrelracing.com\/articles\/wp-json\/wp\/v2\/categories?post=645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebarrelracing.com\/articles\/wp-json\/wp\/v2\/tags?post=645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}