Phishing? Isn't that spelled wrong? Rods, reels, hook, line and sinker and all that...
'Hook, line and sinker' is strangely relevant but this has nothing to do with harvesting our rivers, lakes and oceans for fish - this is all about fraud and con artistry.
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http://software.silicon.com/security/0,39024655,39121691,00.htm?nl=d20040628 for more info.