AQHA AND THE HORSETV CHANNEL FORM STRATEGIC ALLIANCE

FOR IMMEDIATE RELEASE

AQHA’s Best of the West series will launch April 5

Amarillo, Texas, April 3, 2006 – The American Quarter Horse Association has become charter sponsor of “AQHA’s Best of the West,” an exclusive programming block on The HorseTV. The weekly block will be anchored by 26 competitive events produced by The HorseTV Channel and launches April 5.

“AQHA’s Best of the West” is a two-hour block featuring exciting western competition from its Alliance Partners including National Cutting Horse Association, National Reining Horse Association and National Reined Cow Horse Association along with AQHA World Championship shows. The block also features encore episodes of “America’s Horse,” which visits the horses, people, places and events of the American Quarter Horse lifestyle.

Tune in April 5 at 8 p.m. Eastern and 8 p.m. Pacific to see the first episode that features the NCHA’s World Open Finals from Amarillo, Texas. The NCHA finals are followed by two episodes of “America’s Horse,” which features cutting events, beginning at 9 p.m. Eastern and 9 p.m. Pacific.

“We are pleased to bring the world of the American Quarter Horse to The HorseTV Channel audience,” said Bill Brewer, AQHA Executive Vice President. “We look forward to exploring opportunities available to us in this new relationship.”

The HorseTV Channel is the first 24/7 television channel that provides audiences of all ages with entertaining and informational programming focused on the fascinating world of horses. Launched in late 2005, The HorseTV Channel is a subscription-based network available nationwide on C-Band (Channel 604) and on select cable systems. For more information on The HorseTV Channel, please visit www.horsetv.com.

For more information about AQHA or the American Quarter Horse, visit www.aqha.com or call (806) 376-4811.

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