BLOOD-HORSE PUBLICATIONS UNVEILS BLOODHORSENOW.COM

The future of information delivery for the Thoroughbred industry has arrived.

LEXINGTON, KYBloodHorseNOW.com , a comprehensive, revolutionary and unique new Web site for the Thoroughbred industry—the next generation of delivery for important industry news , data, and analysis—is now available. BloodHorseNOW.com  offers subscribers to The Blood-Horse the day’s top headlines, breaking industry news, race results from around the world, valuable breeding information and analysis, and wide-ranging auction results, and much more. Access to the site is free to current subscribers to The Blood-Horse who only need create their free account by visiting http://www.BloodHorseNOW.com to log-in and access the complete site.

The launch of BloodHorseNOW.com  is the next footstep in Blood-Horse Publications’ march to fulfill its ongoing mission to embrace the digital revolution while continuing its time-honored commitment toward providing unsurpassed news and information to the Thoroughbred industry. The dynamic, innovative site was conceived and designed to help meet the information demands of Thoroughbred industry professionals who compete at the highest level of the game—owners, breeders, consignors, bloodstock agents, trainers, and sales company owners and operators.

Key features of BloodHorseNOW.com  include:

NEWS

Comprehensive, up-to-the-minute news available online 24/7

Coverage of issues that are important to industry professionals, regardless of whether they compete on an international, national, or regional level

BREEDING

Weekly pedigree analysis columns by Alan Porter and Avalyn Hunter

A complete inventory of sortable leading sire lists for the top 100 stallions

Exclusive lists, updated daily, of leading commercial breeders by horse type

INTERNATIONAL

The latest results of major stakes races from various tracks in Europe, Dubai, and Asia

A section featuring the American-sired stakes winners abroad

Detailed auction summaries for major international sales, with access to hip-by-hip results

AUCTIONS

Sortable lists of the nation’s leading 100 commercial sires updated daily

In-depth analysis of sales and market trends

A year-to-date snapshot of the individual commercial sales by horse type

Exclusive at-a-glance charts of all major North American sales by horse type

Continuously updated cumulative leading buyers, consignors, and sire lists

A comprehensive sales calendar of auction dates and closings across the continent

RACING

Racing previews with enhanced entries for graded stakes

Timely and detailed race results for the top three finishers of North American graded stakes

Exclusive four-cross pedigree charts with in-depth racing and auction statistics

Results for allowance winners, maiden special weight, and maiden claiming race winners

Leading horses, trainers, jockeys, and owners lists updated daily by Equibase

Stakes calendar with complete race dates and closings

The ground-breaking new Web site also includes a daily print option wherein subscribers can download the latest edition for convenient offline reading and reference.

“I could not be more proud of all the people at Blood-Horse Publications that produced this remarkable Web site,” noted Eric Mitchell, executive editor of Blood-Horse Publications’ Digital Media Group. “What they have created for Thoroughbred breeders, owners, and bloodstock agents is a powerful tool for making smarter business decisions and keeping them informed about the latest changes in the industry. It is important to realize, too, that this is only the beginning for BloodHorseNOW.com.”

BloodHorseNOW.com  also offers attractive advertising options including rich media and video, custom sponsorships, frequency discounting, and special occasion advertising with packages and prices suited for all advertising budgets. Prospective advertisers should call 1-800-866-2361 or e-mail advertise@bloodhorse.com <mailto:advertise@bloodhorse.com> for complete details and current rates.

About Blood-Horse Publications:

Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. Its flagship publication, The Blood-Horse, is the leading weekly Thoroughbred racing and breeding news and information magazine. In addition, Blood-Horse Publications also publishes the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; TBH MarketWatch , a newsletter for Thoroughbred investors and recipient of the prestigious Awards for Publication Excellence (APEX) for 2006 and 2005; the official Kentucky Derby and Breeders’ Cup souvenir magazines; Auction Edge ; and Keeneland  magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press  banner, and operates a family of award-winning Web sites including Bloodhorse.com , TheHorse.com , StallionRegister.com , ExclusivelyEquine.com , the official store of Blood-Horse Publications; and BloodHorseNOW.com .

To receive the latest news and important information from Bloodhorse.com via RSS feed, visit: http://www.bloodhorse.com/RSS

To subscribe to any Blood-Horse Publications’ publication, or for more information, call toll-free: 1-800-582-5604. To view/download logos for any Blood-Horse Publications’ brand, visit: http://www.bloodhorse.com/pressroom/logos/

To view/download media kit information, visit http://www.bloodhorse.com/mediakit

For more information, contact:

Robert Bolson

Director of Corporate Marketing

Blood-Horse Publications

Tel.: (859) 276-6809

E-mail: rbolson@bloodhorse.com


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