America’s Horse, October 11, 2007 – The American Quarter Horse and longtime partner Justin Boots have signed an agreement to extend their partnership through 2010. Justin Boots became the official footwear of AQHA in 1985.
Justin Boots are a good fit for AQHA as the company embraces the American Quarter Horse lifestyle and understands the needs of horsemen. AQHA members have been influential in Justin Boots’ designs and product development. Through focus groups, Justin Boots have listened to the unique needs of horsemen and worked to make boots that work well in the saddle. With special features equestrians appreciate such as heel space for spurs and patented grip on demand technology that works well in the stirrup, AQHA’s partnership with Justin has certainly benefited AQHA members.
“Slipping on a good pair of boots gets horsemen off on the right foot, and the same can be said of corporate partners such as Justin,” said AQHA Executive Vice President Bill Brewer. “AQHA depends on the close working relationship of our corporate partners to provide superior services to our members. We are proud to work with Justin Boots and appreciate their commitment to our members and our association.”
Another example of the close working relationship AQHA and Justin Boots share is the Justin Boots AQHA Lifestyle Collection. The collection launched at the Denver International Western/English Apparel and Equipment Market in January 2007 to overwhelming success.
The Remuda Series offers a fashion-forward look for today’s equine consumer in need of a boot that can be seamlessly transitioned from the barn to the boardroom. Handcrafted in the United States, the Remuda Series features all-leather outsoles with doublewelt stitching and is available in both exotic and working leathers, with a Tekno Crepe® option offered. With a new broad square toe, a heel platform and upper design details pulled from classic Justin patterns, the Remuda Series makes a bold fashion statement.
“Justin Boots has now introduced both the Remuda and Foundation series from our Justin AQHA Lifestyle Collection,” said Randy Watson, president and CEO of Justin Brands Inc. “We couldn’t be more pleased with the reception we’ve gotten from AQHA’s membership – the feedback has been phenomenal! We are excited about the future of this collection and the opportunity it affords us to address the needs of and provide product for these Western lifestyle enthusiasts.”
The Justin Boots AQHA Lifestyle Collection has patented technology to assure comfort and preserve the quality, durability and versatility of the Justin Boots heritage. Each boot in the series incorporates Justin’s signature JFlex® Comfort System.
Justin supports the American Quarter Horse Foundation by donating a percentage of sales to the Foundation’s long list of youth scholarship programs and sponsoring the American Quarter Horse Hall of Fame arena.
In addition, Justin Boots sponsors the Justin Rookie of the Year awards to reward the accomplishments of individuals new to the show arena, and the company sponsors the AQHA and American Quarter Horse Youth Association World Shows.
Justin Brands Inc., a recognized leader in western footwear, is a Berkshire-Hathaway corporation (NYSE: BRKa) and its divisions include Justin Boot Company, Tony Lama Company, Nocona Boot Company, Chippewa Shoe Company and Justin Original Workboots. For more information on Justin Boots, visit www.justinboots.com.
AQHA news and information is a service of AQHA publications. For more information on The American Quarter Horse Journal, The American Quarter Horse Racing Journal or America’s Horse, visit www.aqha.com/magazines.
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