Practitioners discuss how they are weathering the downturn

Every small animal practice has its own story about the economic downturn.

The stories have common threads, though. Many clients, out of general concern about the economy, are asking for more details about the need for veterinary services. Some clients are not visiting their veterinarians—particularly in areas with job losses.

The practices that have continued to grow, if slowly, are either continuing with their current strategies or taking some steps to delay or reduce expenses. Practices with declining revenues have responded with more extensive measures, such as hiring freezes and staff reductions.

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