America’s Horse, October 5, 2009 – AQHA Corporate Partners Tractor Supply Co. and Nutrena have announced TSC stores will begin carrying select Nutrena-brand feeds October 5.
Nutrena will be one of the first national brands of equine and livestock feed ever offered by the retailer and will add a premium offering to the company’s current popular brand lines, DuMor and Producer’s Pride.
“We are excited to offer our customers the top national feed brands in the country,” said Tractor Supply Chairman and CEO Jim Wright. “Tractor Supply has always been committed to understanding and fulfilling the needs of our customers. We can now offer them a complete assortment of animal feeds and access to products they haven’t been able to purchase from us in the past. Plus, with our regular night and weekend hours, our customers will be able to purchase these products when they need them.”
Tractor Supply will carry the five best-selling Nutrena horse feeds from the company’s lineup including its SafeChoice and Life Design series. Nutrena is recognized as a leader of innovation in animal nutrition.
“Nutrena is the official horse feed of the American Quarter Horse Association, which is a long-time corporate partner of ours as well,” said John Wendler, TSC senior vice president of marketing. “Our complimentary partnerships will provide us with a great opportunity to enhance our offerings to AQHA members.”
“AQHA is excited about the new relationship between TSC and Nutrena,” said AQHA Executive Vice President Don Treadway Jr. “This is just another example of how our companies work together for the benefit of horse owners. Our AQHA members will definitely appreciate having their favorite horse feed now available at their favorite farm and ranch improvement store.”
About Tractor Supply Co.:
Tractor Supply Co., listed on the NASDAQ Stock Exchange as TSCO, operates more than 895 stores in 44 states. Tractor Supply Co. stores are focused on supplying the lifestyle needs of recreational farmers and ranchers. The company also serves the maintenance needs of those who enjoy the rural lifestyle, as well as tradesmen and small businesses. Tractor Supply Co. stores are located in the outlying towns in major metropolitan markets and in rural communities. The company offers a comprehensive selection of merchandise for the health, care, growth and containment of horses, livestock and pets; a broad selection of agricultural products; and tools and hardware selected for our customers’ needs. In addition, the company sells light-truck equipment, work clothing for the entire family and an extensive line of seasonal products including lawn and garden power equipment products. For more information on Tractor Supply, visit www.tractorsupply.com.
About the Nutrena brand:
Cargill Inc., through its Animal Nutrition business unit, manufactures and markets a complete line of Nutrena-brand feeds and supplements that help horses and all classes of livestock maintain optimal health throughout all stages of life. Using the highest-quality ingredients and the most up-to-date nutritional technology, Cargill is committed to the health, well-being and safety of its customers’ horses, livestock and pets. For more information on its Nutrena-brand products, visit www.nutrenaworld.com.
AQHA news and information is a service of AQHA publications. For more information on The American Quarter Horse Journal, The American Quarter Horse Racing Journal or America’s Horse, visit www.aqha.com/magazines.
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